I am very proud about this campaign, because the fur industry I feel very strongly about. We decided we wanted to send a clear Harvey Nichols who recently abandoned their decade-long fur-free policy. I never preach my values and opinions onto anyone, but I ask you just to educate yourself about the cruelty inflicted on the animals. In my own words:
“I feel so privileged to be fronting a campaign for an issue I feel so passionate about. I love animals, and having educated myself about the fur industry, it breaks my heart to think people allow such cruelty to continue by buying fur products. Have a heart, please don’t support the fur industry and boycott the brands who do.”
You can view the behind the scenes video from the shoot here:
Details:
Photgrapher: Ruth Rose
Press:
http://www.dailymail.co.uk/femail/article-3052560/Made-Chelsea-s-Ashley-James-poses-skinned-fox-shocking-campaign-aimed-Harvey-Nichols-store-ditches-decade-long-anti-fur-policy.html
http://www.ok.co.uk/celebrity-news/514228/warning-graphic-images-for-peta
