ABOUT ME

A bit about me

Hey, I’m Ashley! Although you’ve probably gathered that by now given that you’re on my site. I’m a presenter and DJ living in London.

You can listen to me on my Hoxton Radio show every Friday from 2pm-4pm from anywhere in the world at www.hoxtonradio.com. I’m crazy about rap, Hip Hop, trap, grime, and R&B. My love affair with music started when I was very young and I had my first radio show at the tender age of 7 (granted it was just on my own tape recorder taking songs from the radio and making my parents record the adverts, but it was a start). I got my first taste of real presenting at sixteen when I secured work experience at BBC Radio Cumbria, and then went onto work on URN, the University of Nottingham’s radio station, whilst studying for my BA (hons) French & English Literature degree (bonjour). I have also been given a guest show on Rinse FM.

In terms of presenting, I have just been taken on as the main presenter on a brand new channel launching very soon on Sky and Satellite. It’s yet to be announced so I can’t tell you too much yet, but it involves me experiencing lots of luxury around the world. Previous to that, I hosted a 12 episode series called Style Stars on PopGirlTV, a channel on Sky and Freeview. The show saw me set fashion challenges to teenage girls. I regularly host red carpet events, and festivals, including hosting the main stage at last year’s Festifeel, a festival curated by Fearne Cotton for the breast cancer awareness charity CoppaFeel!. I’ve presented at Clothes Show Live, for Clothes Show TV, online fashion channel Fashtag, and even backstage at the X Factor. You can view my latest showreel to the right.

Other TV appearances include Celebrity Dinner Dates (ITV), Big Brother’s Bit on the Side (channel 5), When Celebrity Goes Horribly Wrong (Channel 5), Wild Things (Sky One).

As well as working as a presenter, I also DJ alongside my friend and fellow presenter Charlotte de Carle under the name the BitterSweet DJ’s. Our upbeat sound has earned us residency at London’s hotspot Lights of Soho, has seen them DJ alongside Groove Armada, and for brands including Notion magazine, Glamour magazine, Cosmopolitan magazine, Rimmel, Folli Follie, and French Connection. They are also the official DJ’s for the Global Gift Gala foundation, which sees them DJ around the world alongside some of the biggest music artists.

We are also gaining lots of attention in the UK with editorials in 1883 mag and Notion magazine, and have just signed to a DJ agency out in the USA.

I also have a column for the Huffington Post, and my views and opinions around female empowerment earned me a guest column in Closer Magazine. I have modelling agencies in London, Milan, Istanbul, Australia, Germany, and New York. I’ve recently fronted campaigns for George swimwear, Story jewellery, and Tutti Rouge. Finally there’s this website, which obviously takes up a lot of my time, so I hope you enjoy it.

Anyway, that’s enough about me, thanks for stopping by my site, I hope you enjoy it. You can keep up to date with what I’m up to on my News page, or contact me on the contact page (obviously).

Watch my Showreel

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Get in touch

NEWS

I’ve been shortlisted for an IARA Award for best UK FM / Radio DJ!

I’ve been shortlisted for an IARA Award for best UK FM / Radio DJ!

I’m so excited to say that I have been shortlisted for a prestigious IARA award for Best UK FM / Radio DJ! It’s the first time I’ve ever been nominated for my radio presenting, so I was super excited about it,

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Charlotte De Carle and I launch DJ duo BitterSweet

Charlotte De Carle and I launch DJ duo BitterSweet

It’s been a long time coming, but I’m super excited to say that Charlotte de Carle and I have started DJ’ing regularly under the name BiterSweet. Charlotte and I are both presenters and have our own individual shows on Hoxton Radio,

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I’m the new Ambassador of Orchids!

I’m the new Ambassador of Orchids! Popular

I’m to proud to announce that I’ve been made the UK ambassador of the orchid. They’ve been my favourite plants since I was about 8 as my Gran would often buy them for me as gifts, and they always make a

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Danielle Peazer and I are the face (and legs) of Bic Soleil

Danielle Peazer and I are the face (and legs) of Bic Soleil

I’m so excited to finally be able to announce that Danielle Peazer and I are the new faces (and legs) of hair removal brand BIC Soleil®. The campaign focusses on festivals, as festival season is the perfect excuse to embrace your

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Running the London Marathon!

Running the London Marathon!

It’s been on my bucket list for years, and this year I can finally say that I have ran the iconic London Marathon. Actually I ran more than a marathon, 27.1 miles according to my Nike Running, but I did

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I’m the face of George Swimwear 2016

I’m the face of George Swimwear 2016 Popular

I’m so excited to announce that George have made me the face of their incredible range of swimwear for summer 2016. If you aren’t familiar with George, it is Asda’s clothing collection, then you need to be, I’ve been finding total

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DJ’ing at The Grooming Rooms | LFW

DJ’ing at The Grooming Rooms | LFW

One thing I have been obsessed with for as long as I can remember is music, and this London Fashion week I was invited to DJ at the Grooming Rooms. It was so cool to bring my blend of chart,

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Making my Irish TV show debut on TV3’s Xposé

Making my Irish TV show debut on TV3’s Xposé

On Thursday (25th February) and Friday (26th February) I made my debut co-hosting Xposé on Irish TV channel TV3. Xposé is an hour long program that bring the latest celebrity, fashion and beauty news and airs every weekday at 6pm,

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My new PETA campaign urges shoppers to go fur-free this Christmas

My new PETA campaign urges shoppers to go fur-free this Christmas

I’ve teamed up with PETA again to remind the holiday shopping crowd that there’s nothing fashionable about wearing animals’ skin. I headed down to London’s Carnaby Street dressed up as Santa’s helper, to remind people to keep it fur free

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Festival editorial with Now Magazine

Festival editorial with Now Magazine

I love all parts of my job, whether I’m presenting, writing, or modelling, and work never feels like work to me because I’m passionate about what I do. Sometimes though, work is extra special and this job was one of

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I’m the face of Oasis’s Love My Denim (Love my Dog) Campaign

I’m the face of Oasis’s Love My Denim (Love my Dog) Campaign

If there are two things I love, it’s my toy poodle Snoop, and high street clothing brand Oasis, so I’m sure you can imagine my excitement when Oasis asked me to collaborate with them to help launch their denim campaign. As

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I’m the face of Tutti Rouge AW15 campaign

I’m the face of Tutti Rouge AW15 campaign

I’m back for my third season with lingerie brand Tutti Rouge, this time fronting their AW15 collection. Tutti Rouge offers beautiful lingerie for women with bigger bust sizes, and I’m a big fan of their lingerie so it’s awesome to be

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I’ve teamed up with PETA to Call On Harvey Nichols to Stop Selling Fur

I’ve teamed up with PETA to Call On Harvey Nichols to Stop Selling Fur

I am very proud about this campaign, because the fur industry I feel very strongly about. We decided we wanted to send a clear Harvey Nichols who recently abandoned their decade-long fur-free policy. I never preach my values and opinions onto anyone,

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I’m the face of McArthur Glen

I’m the face of McArthur Glen

I’m super excited to be the face of McArthur Glen for their Spring Summer accessories campaign. The campaign was shot by Fenton Bailey, the renowned photographer son of fashion photographer legend David Bailey. The fun and vibrant campaign images showcase the

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I’m the face of Lipstick Boutique’s Insterglam Collection!

I’m the face of Lipstick Boutique’s Insterglam Collection!

Super excited to announce that I’m the face of Lipstick Boutique’s new Insterglam summer collection.The collection is colourful and affordable and I loved doing this shoot!     You can view the full collection on Lipstick Boutique’s website. Press:  http://www.dailymail.co.uk/femail/article-2958722/Made-Chelsea-s-Ashley-James-blonde-bombshell-models-new-Insterglam-summer-collection.html

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I’m the face of Tutti Rouge SS15 Campaign

I’m the face of Tutti Rouge SS15 Campaign

After being named as the face of Tutti Rouge last season, it’s such a pleasure to have been invited back to star in their SS15 campaign. I love the underwear this season, plus was so fun to shoot the campaign

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I’m joining Hoxton Radio as a radio presenter

I’m joining Hoxton Radio as a radio presenter

I started working on radio at just 16 years old when I got work experience at BBC Radio Cumbria so I’m so thrilled to announce that I’m joining Hoxton Radio to present my own multi-directional music show. Hoxton Radio boasts an impressive presenter

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Ashley becomes an ambassador for the K9 Angels charity

Ashley becomes an ambassador for the K9 Angels charity

Having a dog opens you up to up to a whole new community. In the three months that I’ve owned my toy poodle Snoop dog we have gained two close friends, Liz and Gary who own a pet shop called

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